Two Wheelers In India Marketing Essay

Two Wheelers In India Marketing Essay Riding a two wheeler gives once a felling of freedom and enjoying the natural beauty. In India two wheelers are generally preferred because of their compact sizes affordable process, low maintenance and easy loan repayment. If we see Indian streets they are generally filled up of two wheelers. The  trend  of  owning  two wheelers  in India is  due  to  a  variety  of  facts.  One  of  the  chief  Ã‚  is  poor  public  transport  in  many  parts  of  India.   Additionally,  two-wheelers  offer  a  great  deal  of  convenience  and mobility for  the Indian  family. India is the third largest producer of Two wheelers in the world it come just next to Japan and China. In last few years the the Indian two-wheelers industry has got spectacular growth. Two wheeler industry in India has a small beginning in early 50s. The Automobile Products of India (API) started manufacturing scooters in the country which was later taken over by Bajaj Auto. Although various government and private enterprises entered the fray for scooters, the only new player that has lasted till today is LML. The motorcycle segment of India was initially dominated by Escorts175cc bike and Enfield 350cc bikes. In mid 80s the two-wheeler market was opened to foreign competition. And the then market leaders Escorts and Enfield were caught unaware by the onslaught of the 100cc  bikes of the four Indo-Japanese joint ventures. With the availability of fuel efficient low power  Ã‚  bikes, demand for this swelled which results in Hero Honda then the only producer of four stroke bikes(100cc category), gaining a top slot. The first Japanese motorcycles were introduced in the early eighties. TVS Suzuki and Hero Honda brought in the first two-stroke and four-stroke engine motorcycles respectively.   TVS Suzuki and Hero Honda initially started with assembly of CKD kits which later on progressed to indigenous manufacturing. In the 90s the Japanese motorcycles has brought in major growth for motorcycle segment , which grew at a  rate of nearly 25% CAGR in the last  five years. The motorcycle industry had a smooth ride in the 50s, 60s and 70s when the Government has prohibited new entries and controlled capacity expansion strictly. In 80s the industry saw a sudden growth and a peak volume of 1.9 mn vehicles. The entire automobile industry saw a drastic fall in demand in the year 1990 which resulted in decline of demand by 15% in 1991 and 8% in 1992, resulting in a production loss of 0.4mn vehicles. Hero Honda showed a marginal decline in 1992 and all the major producers suffered from recession in Fy 1993-1994. The reasons for recession in the sector were high input costs , incessant rise in fuel prices and reduced purchasing power of the people due to significant rise in gen eral price level and credit crunch was there consumer financing. Later with development of economic situation, sales of  two wheeler increased increased.   In the last eight to ten years, the two-wheeler  market has witnessed a shift from scooters to motorcycles. Particularly in the rural areas, consumers have started preferring sturdier bikes to withstand the bad road conditions. Key Factors affecting sales of Motorcycles: The various factors which effect the sales of motorcycles are Petrol Prices- As they determine the running cost of the vehicles so change in the pricing policy of Government of India will have an impact on two wheelers sales. Improvement in disposable income certainly play a multiplier effect on the demands of consumer durables. Ease on the availability of credits will leads to increase in demand of two wheelers. Key players in  the Two-wheeler Industry: There are many two-wheeler manufacturers in India the major players are as follows: Hero Honda Motors Ltd (HHML) -Bajaj Auto Ltd (Bajaj Auto) and -TVS Motor  Company Ltd (TVS) Kinetic Motor Company Ltd(KMCL),     Yamaha  Motors  India  Ltd(Yamaha), Royal Enfield Ltd (REL) and Honda Motorcycle Scooter India (P) Ltd  (HMSI). Various bikes models: 100 cc bikes segment: The bikes in this segment are generally simple and are not much expensive and their main target customers are middle income people. These bikes consume less fuel as they have 100 cc motor and they are suitable for travelling longer distance. The bikes in 100 cc are most rightly can be said as value for money. The various competing bikes in this segment are : -Bajaj Discover  100, Bajaj Platina 100, Hero Honda Passion Plus, -Hero Honda Splendor Plus and Yamaha Crux TVS STAR City We are going to compare the following mentioned models: Bajaj Discover  100 Hero Honda Splendor Plus Yamaha Crux TVS Centra Bajaj Discover 100 Brand Name Bajaj Discover Parent Company Bajaj Auto Category Motorcycle Sector Two-wheeler Automobile Tagline/ Slogan Discover India with the power of 1 litre USP It give good mileage Brand Ambassador Evolution: Bajaj Discover is a motorcycle brand owned by Bajaj Auto in India. It was launched in 2004 and since then it was a huge success in two wheeler segment and can be rightly called commuters bike. It has a 2nd generation DTS- Si four stroke engine. Discover provides high power and high torque which is able to produce up to 7500 rpm and torque of 5000 rpm. Bajaj has launched 100cc Discover DTS-Si which has 2nd generation engine and provide an average of 75km/hr on road speed in city and 83km/hr on highways and being termed as long distance Bike. It has 5 transmission gears to provide constant transmission. The Bajaj Discover DTS-Si will be available in four colour i.e red, blue, deep black and green. Bajaj Discover DTS-Si 100cc has unmatched durability as all the other Discover  bikes in india. Some of the premium design features of this motorcycle are LED tail-lamp, alloy wheels and an all black presentation with attractive chrome styling elements. This newly launched Bajaj two-wheeler is packed to deliver unmatched performance through polycot piston with the sturdy Discover format and yielding complete comfort varied features like ergonomically designed seats.   Features: Electric start system Longest wheelbase in the entire segment Full DC electrical system Auto choke that helps in easy starting Nitrox suspension that makes riding comfortable even on rough roads Maintenance free battery along with charge indicator 5 speed gear box Target Segment: Bajaj Discover is mainly targeting the lower middle class people who look value for money and need a bike that give good mileage and look stylish. Target Group: Youth of middle class in age group of 25-35 years. Positioning: A bike that can be used for exploring new avenues. SWOT ANALYSIS OF BAJAJ DISCOVER SWOT Strength 1.Strong brand name and huge market   2.Excellent distribution through franchisees   3.Most reliable for Indian roads as it requires low maintenance 4.Good mileage Weakness 1. Focuses on just mileage Opportunity 1. Expansion in rural and tier-2 cities   2. Innovations in technology Threats 1. New entrants   2. Competitors   3. Low cost bikes Hero Honda Splendor Brand Name Hero Honda(Hero MotoCorp) Splendor Parent Company Hero Honda Category Motorcycles Sector Two-wheeler Tagline/ Slogan Yaari ki Gaadi; Desh ki dhadkan USP A bike with low maintenance and good mileage Brand Ambassador The largest bike manufacture of country Hero Honda has got super rich and best selling bike in its stable that is  Hero Honda Splendor, the total variant of the brand are 4. Hero Honda has recently upgraded its  Hero Honda Splendor  Super model and the new bike is priced at Rs. 45950 in Delhi. Hero Honda launched its flagship model  Hero Honda Splendor  in the year 1994 and it bring name and fame to the company instantly since the launch. Only after a gap of 6 years,  Hero Honda Splendor  was declared World No. 1 largest selling single two-wheeler model. The basic model of the  Hero Honda Splendor  was having only standard equipment only but technology was mind-blowing as a result the bike made records after records of selling. In the year 2003, Hero Honda upgraded the basic model of  Hero Honda Splendor  and launched a revamped version named as Hero Honda Splendor Plus which also saw a big success. The company announced to sell the basic and improved model side by side but discontinued the former silently after sometime. Now only  Hero Honda Splendor  Plus version is available in market. The  Hero Honda Splendor  Plus is powered by an air cooled, 4 stroke, single cylinder OHC engine with 97.2 cc of displacement. The engine produces peak power of 7.4 bhp at 8,000 rpm and churn peak torque of 7.95 Nm at 5,000 rpm. It uses world class suspension and brakes which can be called as the USP of Hero Honda bikes in India. The new avatar of  Hero Honda Splendor  sports alloy wheels, pass light, helmet lock and handy indicators switch. The company further revamped the  Hero Honda Splendor  brand and launched Hero Honda Splendor Super in the year 2005. It is a bigger machine than its predecessors. The bike is loaded with 125cc, 4-Stroke OHC, Single Cylinder, Air Cooled engine which churns maximum power of 9 bhp at 7,000 rpm while belts out 10.35 Nm of peak torque at 4,000 rpm. Other modifications on this bike include, self start, bigger engine, wider wheelbase and bike weight. The latest offering in the Hero Honda stable is Hero Honda Splendor NXG which was launched in the year 2007. Basically the bike was designed and launched targeting youth thereby more graphics, self start, alloy wheels and sporty look. For the first time in Hero Honda history, it added self start option, after a year of the launch, to an entry-level bike along with black alloy wheels. In addition to this, ne generation Pro Series Engines is incorporated in the  Hero Honda Splendor  NXG. Apart from these, the bike is equipped with new generation digital CDI unit, new design carburetor with TCIS, Halogen bulb Trapeziodal, MFR in headlamp and new style graphics. The bike is again an entry-level bike which comes loaded with 4 stoke, single cylinder OHC, air cooled 97.2cc engine. The engine develops a peak power of 7.8 bhp at 7,500 rpm and generates 8.04 Nm of peak torque at 4,500 rpm. Hero Honda Splendor Mileage, Average and Fuel Economy The  Hero Honda Splendor  series bikes are known for their superb mileage and low maintenance. The  Hero Honda Splendor  Plus gives around 65-70 kmpl. It has got 11 litres of fuel tank capacity along with 1 litre of fuel reserve.  Hero Honda SplendorSuper can give around 63-68 kmpl of mileage. The maximum fuel tank capacity is 12 litres. Whereas  Hero Honda Splendor  NXG has 9.5 litres of fuel tank capacity and 1.8 litres of reserve and you can expect around 70-75 kmpl of fuel economy in city. The all new  Hero Honda Splendor  Pro offers a mileage of 60-70 kmpl in the city roads. The fuel tank present in the new  Hero Honda Splendor  Pro is of 11 ltrs with I ltr of fuel reserve. Hero Honda Splendor Colors The  Hero Honda Splendor  Plus comes in 8 hues like Excellent Blue, Hi Granite Blue, Black With Purple Stripe 1, Black with Purple Stripe 2, Black with Purple Stripe 3, Black with Silver stripe, Cloud Silver and Candy Red. The body colour is painted at fuel tank, front cowl, side panels, rear panels and front fender. Target Segment: Target are the lower middle class people who want bike that give good mileage and look stylish. Target Group: Youth of middle class in age group of 25-35 years. Positioning: A motorcycle for making friends in life. SWOT Strength 1.Strong brand name and huge market   2.Excellent distribution through franchisees   3.Most reliable for Indian roads as it requires low maintenance   4.Good mileage Weakness 1.Focuses on just mileage and no power Opportunity 1. Expansion in rural and tier-2 cities   2. Innovations in technology Threats 1. New entrants   2. Competitors   3. Low cost bikes Yamaha Crux Brand Name Yamaha Crux Parent Company Yamaha Category Motorcycles Sector Two-wheeler Tagline/ Slogan Aapke irade sa mazboot; Yes Yamaha USP Bike which has good mileage Brand Ambassador The  Yamaha Crux  is a 106  cc, single-cylinder  four-stroke  motorcycle made by  India Yamaha Motor. The Crux is designed for Indian and neighboring markets. Its upgraded version is known as the  Yamaha Libero G5. Unlike Libero G5, Crux has round head lights. Although it shares the same engine with Yamaha Libero, Crux is targeted towards the lowest end of the low end segment (100  cc segment) A different version of crux known as crux r was introduced with the same specifications but rectangular headlights. But after it could not make a considerable sales, the production was halted. Yamaha Cruxs 106cc, 4-stroke engine, Strong Frame, attractive style, multi-reflector lights and long seat makes it the comfortable durable 4-stroke commuter bike on the Indian roads. Yamaha Crux is the popular bike with attractive features available in India at affordable price. The mill of the  Yamaha Crux  delivers a top power of 7.6 PS at 7,500 rpm and produces a maximum torque of 7.85 Nm at 6,000 rpm. Yamaha CRUX gives excellent durability that everyone loves it. Crux can carry heavy loads or passengers with smooth move. Yamaha India said that Yamaha Crux will meet all requirement of biker. Lets talk about the  Yamaha Crux price in India  with features and specifications. Yamaha Crux Features 130 dia drum brake. Adjustable shockers. Advanced air cooled 4 stroke engine. Attractive looks. Chrome plated fender. Multi-reflector tail light and head light for better visibility. Target Segment: Middle-class people who want a bike that is stylish and gives a good mileage. Target Group: Youth of middle class in age group of 25-35 years. Positioning: A strong bike which encourages a strong life. SWOT Strength 1.Huge market   2.Excellent distribution through franchisees   3.Good mileage Weakness 1.  Limited market share compared to other leading brands Opportunity 1. Expansion in rural and tier-2 cities   2. Innovations in technology   3.More brand visibility. Threats 1. New entrants   2. Competitors   3. Low cost bikes TVS CENTRA Brand Name TVS CENTRA Parent Company TVS Category Motorcycles Sector Two-wheeler Tagline/ Slogan Inspiration in motion USP Good mileage Brand Ambassador TVS Centra, introduced by TVS Motor Company, is miles ahead than others with its VT-i engines, which digitally control ignition timing, and temperature sensors for optimum fuel efficiency. Its unique friction reduction technology and fuel wastage reduction system is capable of consistently delivering superior mileage. Stunning muscular lines on the fuel tank along with stylish and contemporary body graphics render it a wind-chiseled look. Completing the look is the trapezoidal MFR headlight for excellent visibility. Designed according to bio-mechanics principles, TVS Centra is one of its kind in the category. And last but not the least, the 5-step adjustable rear shock absorbers help to make your ride smooth on any kind of road Like all TVS Motor Company products, TVS Centra too has been engineered and designed keeping in mind extensive customer feedback and changing customer needs. TVS Centra will be the first motorcycle in India that will bundle price, mileage, maintenance, style, reliability, power, ruggedness and ride comfort making it truly a value for money personal transportation two-wheeler. Those who want all these performance attributes in a commuter motorcycle at a great price, nothing will beat the TVS Centra for all the advantages it offers. TVS Centra is built around to give a mileage that will offer atleast 10 per cent more than any other motorcycle in the country, today. It will be powered by 7.5 Brake Horse Power (Bhp) at 7250 RPM making it the most powerful motorcycle in its class. TVS Centra will also be known for its nimble handling and riding comfort enabling easy maneuvering even in busy city traffic. Its contemporary style with big muscular tank and well-rounded looks with a horizontal engine and superior ergonomics will mark a new standard in the popular segment of two wheelers. It will come with Econometer to keep a check on the mileage / power ratio, wide and skid free seat and Utility space. TVS Centra Features Advanced air cooled 4 stroke engine. 110 dia drum brake. Adjustable shockers. Attractive looks. Digitally controlled starting. Target Segment: Middle-class executives. Target Group: Youth in age group of 22-35 years. Positioning: SWOT Strength 1.Huge market   2.Excellent distribution through franchisees   3.Good mileage Weakness 1.  Limited market share compared to other leading brands Opportunity 1. Expansion in rural and tier-2 cities   2. Innovations in technology   3.More brand visibility. Threats 1. New entrants   2. Competitors   3. Low cost bikes

Letter to Shakespeare Essay

Having studied the play, â€Å"Macbeth†, imagine that letters can be sent to the past and that Shakespeare is living in retirement at Newplace, Stratford-Upon-Avon, Warwickshire, England. You decide to write him a letter telling him about the success of his play, â€Å"Macbeth†, in the 21st century and this play is still being read and performed and filmed. Dear William Shakespeare, I am writing to you from the 21st century as we have developed a new way which allows us to write letters to people in the past. I am very glad to tell you that your play, â€Å"Macbeth†, has become very successful. People admire what you have done in Macbeth. Macbeth is very relevant today for example we have women like Lady Macbeth, as well as men plotting evil crimes. Macbeth has something we call timeless themes, timeless themes are things that are written about in the past but still occur in every day life and are relevant to people now. The people of the 21st century are very fond of the characters you put into Macbeth. They like how Macbeth changed from a noble character to an evil villain. The thoughts that go through his mind interest them a lot. The way Macbeth’s conscience takes a hold of him and grows to be a hurdle as he progresses through the play. The social and cultural attitudes of people of my time have changed vastly. People in the Elizabethan time respected and feared the monarchy for example in act 5; scene 7, Macbeth’s soldiers were fighting not because they loved him but because they were afraid that he might kill them. The monarchy also had all the power. I am not saying that everyone does not respect the monarchy but the majority of people do not. The people of our time are not scared of the monarchy now either as the people have realised that the parliament have the most power now. The monarchy is more of an iconic figure that shows the heritage of Britain and has a less important role in the running of the country. Macbeth emphasised witchcraft in numerous ways but the thrill for witchcraft has died down in our time. Witchcraft was very popular in your time. Witches were seen as evil creatures e.g. Banquo says â€Å"The earth hath bubbles, as the water has, and these are of them†¦Ã¢â‚¬  This shows that Banquo does not trust the witches and as the general public would think in your time Banquo classes the witches as rare and evil. Most people now do not believe in witchcraft but are still intrested when they read about it in your play. I was intrigued by the witches in the first scene when they started chanting because it grabbed my attention and got the play to a great start. People are now going to the cinema more than they go to the theatre as the theatre is seen as old fashioned now. However you will be pleased to know that you movie is being broadcasted on TV and cinema too. As I said before, your play uses something we call timeless themes. People of our time still enjoy reading all your plays. They love the humour of Midsummer Night’s Dream and cannot get enough of the romance of Romeo and Juliet. They enjoy these plays as they have incidents which are still relevant to us know. Personally I think the reason Macbeth is so popular is because of its successful structure. The structure is simple but very effective. I have realised that you introduced the witches in the first scene to grab the readers’ attention and to keep them interested through the whole play. The witches at the end of the scene say, â€Å"Fare is foul and foul is fare, hover through the fog and the filthy air†¦Ã¢â‚¬  I think you put this bit in to confuse the people watching and make them think about what has been said and keeps the audience’s attention through the rest of the play. Act 3 Scene 5 is the next big scene where the witches get a lot to say. In that scene you have made the witches talk about Macbeth once more. This shows that the witches are intrigued by Macbeth, â€Å"†¦to trade and traffic with Macbeth†¦Ã¢â‚¬  The witches have mixed feelings about what they have done to Macbeth. The witches conversation about Macbeth makes the audience think about what the witches plan on doing next. I was interested and got into the play most when you created dramatic irony in the play for example when the audience knew Macbeth was plotting to kill Banquo. However he was being very nice to Banquo and Banquo had no idea he was walking into a trap. â€Å"Here’s our chief guest† Macbeth said as he talked to Banquo and Lady Macbeth, although he was actually plotting to kill him. You also added in soliloquies into the structure, mainly Macbeth’s. The soliloquies focused on a fight between Macbeth’s guilt and Macbeths ambition, â€Å"Our fears in Banquo stick deep, and in his royalty of nature reigns that which could be feared†¦Ã¢â‚¬  In almost all of the cases Macbeth’s ambition came ahead of the guilt he had. You had put in some very strange characters but managed to fit them in magnificently well. People in your time must have been amazed to see a woman (Lady Macbeth) committing a crime. However, in the 21st century we have women committing crimes almost as frequently as men. Lady Macbeth in your time was unique as she was a villain. It fascinated people then and even though women committing crimes is not rare it still fascinates us now. Witches were very popular in your culture, I understand that King James even wrote a book about them called Demonologie! The witches that intrigued people on your time still have an impact on us even thought it is not the main talking point in our culture. The character of Macbeth is really complicated. His character is what we call a tragic hero. Macbeth was introduced as a brave fighter which really caught the eye of the audience, â€Å"Hail, brave friend†¦Ã¢â‚¬  The evil of the witches changed him completely into a criminal. His ambition to be the king was his downfall and that really shocked the audience. Who would have thought that ambition was a bad thing? The ambition came from the witches’ prophecies which portray them as evil once more. The witches talk in rhyming couplets. The language you used was amazing. You had to describe the surroundings using only speech for example â€Å"How goes the night boy†¦Ã¢â‚¬  It worked very well and it shows that you do not need props to describe the surroundings. I have realised that you have used a lot of imagery in your play as well in the form of similes and metaphors, â€Å"like a rat without a tail† It is very effective and adds something new to the plain language in a normal conversation. The Duncan murder scene which you left out was a good decision. I believe that you did not have props to show the murder and also that you thought it would have been disrespectful to the monarchy if you put the scene in. However, people have been making new versions of your play with Duncan’s murder added into it. A man called Roman Polanski made a version of Macbeth with scenes added into it. In Act 2 Scene 1 Polanki puts in different camera angles to portray what certain characters are doing at the time. The castle is full of stair cases and long corridors. When the dagger appears there is strange music going on in the background suggesting Macbeth is going to do the unnatural by killing Duncan. In the same act he also uses a lot of silence to create tension and suspense. He puts a close up on Lady Macbeth to show that she’s trying to keep out of sight from Banquo and Fleance. Polanski uses a great technique to show who is hiding or not. He puts the characters in dark light to show they are not prepared to show their face. Polanski adds extra bits in Scene 1 and Scene 2 of Act 2. He added these bits as it would be easier for the viewer to make sense of the whole play. When Macbeth approaches Duncan’s room, you notice white light coming from it which is to show that he is innocent. As Macbeth gets closer to the room the light begins to flicker showing that Duncan is in trouble. Polanski shows Duncan’s murder in a gruesome manner. Duncan’s death is emphasised by his crown falling to the ground, thus showing that the King is no more. In conclusion as I have mentioned before, your play is very successful. My favourite character is Banquo. I like him as you have portrayed him as an innocent and a noble man. I feel that he is one of the few innocent people all the way through the play because the other characters are changed by evil around them. I loved the moment when Banquo’s ghost came back to haunt Macbeth as it seemed very unnatural. In that moment people at the banquet, including his wife, see Macbeth as cowardly and insane. This was in contrast to the impression people had before when they thought of him as a brave, fearless and noble soldier. Overall the popularity of your play has not died down over the years and your play has been transformed into movies and TV programmes with great success.

No Child Left Behind Essay - 2629 Words

No Child Left Behind; Why we should rethink the current policy. Education was the focus of George W. Bush’s Presidential campaign in 2000. Using the improved Texas educational system as an example, President Bush promised to change education in America for the better. The No Child Left Behind Act of 2001 was the result of his promise. Bringing reform to American Education, the NCLB is the topic of much controversy. While the ideas supporting NCLB are sound, the methodology is lacking. The overreaching and poorly funded law failed to account for many of the variables that parents, teachers and schools face on a daily basis. While the law holds the†¦show more content†¦Schools lack the funding to achieve the goals set by NCLB and overcrowding prevents the personal education that students need to rise to the top. To thrive academically, students need a curriculum tailored to their learning style, pace, and level. NCLB has set standards where the focus is on closing the achievement gap, the differences exhibited in student achievement according to race and economic condition (Lagana-Riordan Aguilar, 2009). This focus leaves students who learn at an accelerated rate at a disadvantage. Under NCLB the focus is so set on low achieving students that high achieving students do not get the educational challenges they need to thrive. An article in Voices from the Middle suggests that gifted children are getting left behind in the new system - â€Å"NCLB Act focuses mainly on disadvantaged children.† Because the law requires that all children be proficient in math and reading by the 2013-2014 school year, the attention is given to students who are not competent in reading and math. This is especially difficult at the adolescent level where students require reinforcement to continue readi ng when there are so many other distractions. High quality teachers are also a part ofShow MoreRelatedNo Child Left Behind Essays1062 Words   |  5 Pages LITERATURE REVIEW Rushton talks about the funding for the No Child Left Behind is being held back if the students don’t do well on the standardized tests. So if the students don’t do well on the testing the teachers are being affected in the way of how much they are getting paid, also affects the school districts funding. This is encouraging the teachers not to teach the way they should, but they are teaching in the way of let’s just make the students do well on the standardized tests. In thisRead MoreEssay On No Child Left Behind776 Words   |  4 PagesIntroduction One of main components of No Child Left Behind (NCLB) is measuring school’s success by it graduation rate because of this enactment, schools are focused to ensure students graduate from high school (US Department of Education, n.d.). 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This had an impact on US public school classrooms. Through this law there were several effects in the way schools teaching their students. this also affected what tests the students had to take and the teachers training. This also addressed the way schools and their districts were going to spend their monetary funds. The goal of this act was to provide educators assistance in planningRead MoreEssay On No Child Left Behind719 Words   |  3 Pages Ever since President George W. Bush implemented the No Child Left Behind (NCLB) act in 2002, states across the nation have developed a wide array of methods to keep education systems accountable. When identifying the role the NCLB has in America’s education systems, Professor of Educational Policy Studies at the University of Arizona Jill Koyama determined that the NCLB act requires â€Å"†¦ states [to] implement accountability systems that assess students annually and, based on those assessments, determineRead MoreEssay On No Child Left Behind1055 Words   |  5 PagesWhat is over the top requirements? Per the extreme efforts of No Child Left Behind (NCLB), the 10TH AMENDMENT, Title I all has placed our nation at risk for complete failure. With over 98,817 operating schools in the United States alone, and 88,929 public schools, 66,646 of them are categorized as Title I schools. Some may think the accomplishments NCLB since it was put into place on January 8, 2002 by former President Bush has made tremendous leaps and bounds. When in fact the education reformRead MoreEssay On No Child Left Behind1333 Words   |  6 PagesHook: â€Å"I used to love teaching,† said Steve Eklund, a retired California teacher. â€Å"Four words drove me into retirement—No Child Left Behind. I could no longer tend to the needs and wants of my students. All I was supposed to do was to get them ready to take tests.† Intro (with thesis): The surviving NCLB mindset of standardized tests being an accurate measure of a students achievement is a problem because it affects our student’s education and increases performance pressure on teachers. WhatRead MoreEssay On No Child Left Behind1813 Words   |  8 PagesPriscilla Rojas English 1A Mrs. Santani 13 December 2017 No Child Left Behind There have been many efforts made by the U.S government to reform our public-school education system. In the year 2002, a law promoted by George W. Bush required public schools to provide demographics on each one of their students. With this system in place, it ensures that no child enrolled is neglected from this system. The No Child Left Behind law is a disadvantage to our public-school system. Even though this act wasRead MoreNo Child Left Behind Essay1378 Words   |  6 Pages Since its inception in 2001, the No Child Left Behind Act (NCLB) has only made the divide in quality of education greater, and was ultimately detrimental to the American Education System. When President George Bush first proposed the NCLB, his intention was to level the playing field and provide an equally excellent education for every American student, what happened though, could not have been further from George Bush’s intentions. The whole basis of the NCLB is funding for performance, meaningRead MoreEssay On No Child Left Behind1132 Words   |  5 PagesNo Child Left Behind The American education system often conjures up images of classrooms, students and teachers. Yet it can also be a point of political contention. The educational system is complex and intended to encompass all students so they can further their education and essentially their futures. However, the real question is in its effectiveness. After all, if there is no way to show that students are actually learning, then it renders the idea of schooling moot. That is why education policy

The Management Functions Of Planning - 927 Words

This discussion board forum address three important concepts learn in this week’s study using assigned reading and peer-reviewed journals. The three concepts discussed are: The Management Functions of Planning, The Management Functions of Controlling and The Management Functions of Organizing. The management functions of planning is a crucial function of management as it is setting goals for specific results and determining how to achieve those results Satterlee (2013). There are many aspects that impact planning within an organization such as it gives organization direction; decreases uncertainty; ensures progress toward a goal; allows organization to take corrective actions if progress is not in alignment with the goal; failing to plan is planning to fail. The basic planning process determines how to achieve the company objectives as managers take the objectives and work backward by preparing a strategy and how to implement that particular goal. According to Satterlee (2013 ) there are six formal steps that should be taken: 1) situational analysis, 2) generation of alternative goals and plans, 3) evaluation of goals and plans, 4) selection of goals and plan, 5) implementation of the chosen goals and plans, and 6) monitoring and controlling of the goals and plans. Situational analysis determines what the current conditions are and the capabilities in order to ascertain the plausibility of future plans and strategies. One type of situational analysis is to evaluateShow MoreRelatedPlanning Functions of Management1530 Words   |  7 PagesPlanning Functions of Management â€Å"Planning is concerned with the future impact of today s decisions. It is the fundamental function of management from which the other four functions stem† (Erven, 1999). Considering planning is the first of the four functions of management, one can appreciate the importance and impact it has on the other functions. 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